Diamond Guide


Cut - Facet by Facet

A diamonds' brilliance and sparkle are dictated by the quality of its cut. A well proportioned diamond bounces back to the eye the maximum light that enters the diamond from the table. Discover how the cut of a diamond affects its sparkle and brilliance.

Learn More


Clarity - A diamond's Identity

A diamonds' clarity is graded based on the number, location, size, and the type of the inclusions. The lesser the inclusions or "identifying characteristics" the greater the value of the diamond. What you see (or don't see) in a diamond reflects its value.

Learn More


Color - less is more

The less color in a diamond the higher is its value. A diamond that has very little color is more brilliant simply because it allows more light to pass through it than diamonds with color. Learn how to select the one she'll die for.

Learn More


Carat weight: on the scale

The standard unit of weight for diamonds is measured in metric carat. The size of a diamond has a very large impact on its price, since larger diamonds are rarer than smaller diamonds. Discover how to choose the diamond that best complement's her style and size.

Learn More


Certificate: the standard

The grading report that documents and identifies the characteristics of the diamond. Certification is the guarantee of quality for that diamond. The most important step in choosing a diamond is reviewing the diamond certificate.

Learn More


Care: the secrets

A little tender loving care with your precious jewelry can go a long way. By keeping your jewelry safe, you can protect your investment for years to come. Avoid wearing your diamonds while doing housework or other physical tasks where you might damage your jewelry. Soap and other household may damage or dull your jewelry. Although diamonds are the hardest substance on earth, an accidental strike may chip or damage the stone. Also be sure to never expose your gold to chlorine bleach.

Learn More