About us


Charlie Bakhash

Our company traces its roots to the early 1950s when our founder Charlie Bakhash arrived in the U.S. to sell precious gems. Beginning as a wholesaler, he walked door to door, filling the requests of both the industry’s largest jewelry manufacturers and its most prominent designers.

Charlie established a tradition based on trust, honor and integrity. Guided by these principles, and with an unwavering eye for beauty, he presented only the highest quality diamonds, pearls and gems. Few could deny the excellence of his collection. His exquisite jewelry was sold in only the most exclusive retail chains and worn by celebrities and dignitaries.

Buying directly from the source, Charlie imported his “goods” from Asia, Africa and Europe at unmatchable prices. With first storefront in the heart of New York’s diamond district, Charlie opened his vault to the public and offered his knowledge and expertise to consumers.

Today, Charlie’s legacy continues online as our company and American Pearl combines more than a half-century wroth of jewelry expertise with the convenience and cost-savings of doing business online.


Our company

The next generation in a long-standing line of fine jewelers of international renown and uncompromising ethics. The quality of our company service is informed by more than a half-century of experience providing expert care to the industry’s largest jewelry manufacturers and most prominent designers. When our family business was first established in 1950, our approach was simple: provide the finest pearls at the best possible prices. Half a century later, that original stalwart philosophy has become our family’s shared passion: to provide a global selection of the highest quality diamonds and the finest jewelry online, at the best prices available.


Our approach

Located on Fifth Avenue in the heart of NYC’s diamond district, our company works closely with our longstanding network of diamond cutters and jewelry manufactures—providing the most efficient way for you to buy a diamond. By avoiding many costs that retailers incur, we pass savings on to our customers, ensuring you receive the greatest value possible.


Our reputation

Today, Charlie’s legacy continues online as our company and American Pearl combines more than a half-century wroth of jewelry expertise with the convenience and cost-savings of doing business online.