Frequently asked questions


Which diamond is right for me?

At our company, we know that customer satisfaction starts with education. Our diamond buying guide takes the mystery out of the selection process to ensure you select the diamond that best suits your taste and budget. And because it's our company, you know you can't go wrong.

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What are the 4 Cs?

The universally accepted standards of diamond quality are the four C's. All diamonds are graded on these four standards, which are: Carat Weight, Color, Clarity and Cut. This is the industry-standard grading scale from the Gemological Institute of America (GIA)

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Why is my diamond certified?

Each diamond purchased from our company comes with a grading report from the independent gem laboratory, the Gem Trade Laboratory (GIA). It contains information about the diamond's characteristics such as: Carat Weight, Color, Clarity and Cut of your selected stone. This report assures the value of your diamond and is important for insurance purposes.

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What is a princess cut diamond?

Round diamonds are the classic diamond shape. But there are a wide variety of diamond shapes, each with their own unique beauty.

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How do I keep my diamond shining?

Taking care of your diamonds and precious jewelry is essential to the life and beauty of your investment. Learn about cleaning and maintaining your jewelry to help keep it looking it's best.

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Can a setting hold any diamond?

There are a wide variety of settings available for your diamond ring. There are both practical and stylistic reasons for why you may want a bezel setting instead of a prong setting.

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How much should I spend?

The conventional standard for engagement ring budgets is two months salary. Whatever your budget, quality and value are the most essential aspects to this important purchase.

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How do I know what she will love?

The shape of the diamond and the style of the setting are some of the biggest aspects to the style of the ring you buy. We have some guidelines to help you pick something she is bound to love.

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What do I get for our anniversary?

There are many occasions when diamonds and fine jewelry are just the right gift. We have some suggestions on how to figure out what is appropriate for the occasion.

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Gold or Platinum?

One of the main decisions when buying jewelry is the metal. Yellow gold is classic, while white platinum gives a timeless, modern look. There are also more practical considerations.

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